Step One:
Upload a beautiful and colour-full profile photo- not a student in a university lab cloth or academic gown type! Some good examples though not perfect

* A professional studio head-shot isn’t a bad idea! A smile is always better!

Tell your photographer that the head-shot must have a background and the best possible contrast too.

Get your current profile picture analysed and scored free at Scroll to the bottom of the website, you’ll see “Photo Analyzer”, click and analyse your LinkedIn photo-shot. You should score 80 and above.

Step Two
Upload a cover image or picture behind your profile picture- don’t leave it with the default setting which is blue (Hint: click the ️pencil-like symbol at the blue segment, edit, then upload your desired image).

Between candidates -A- (without a cover image) and -B- (with a cover image), which one appears more professional or beautiful?

Your guess is as good as mine!

The image to upload can be something that appeals to you; something related to your industry or profession.
*** Do these on a computer, not phone! 😎

Step Three:
Headline – include the job title you’re aspiring to or already in. Or your hottest or in-demand job skills. Examples:

A better alternative is even to use a client-facing headline style. Some good examples below; again, not perfect but interesting guides championed by John Nemo!

● John Nemo (Foremost LinkedIn Coach)
● John Hawkins (Speaker)
● Dr Ita John(Employability Lead)
● Chris Brogan (Media Consultant)
● Brennen Lukas (Small Business Owner)
● Lisa Anderson (Financial Services)
● Bill Prater (Business Coaching)
● Bob Losey (Sales)

Step Four
Write a crisp summary in its segment. Write a ‘client-facing’ summary; cos it’s not about you but the client, whether you’re selling a good or service or not.

In fact, you’re selling yourself to potential employers! Check out the examples of the LinkedIn Summary of the persons cited in No. 3 above.

Here’s the best work Kate Reilly has done on writing a perfect summary titled “10 LinkedIn Profile Summaries That We Love (And How to Boost Your Own)”

Step Five
Complete your work experience section. Include your responsibilities + achievements

Step Six
Add at least two colourful images to each subsection of both your work experience section and academic segment (See my LinkedIn for an example). Get pictures from

My top 7 websites you can find images/graphics too: Unsplash; Freepick; Creative Market; Gratisography; Shutterstock; Pixabay; Freepik.

Step Seven
Complete every section to boost your LinkedIn optimisation.

Step Eight
Ask people to recommend you. Reciprocate.

Step Nine
Ask people who know you to endorse your skills.

Step Ten
Publish at least 3 articles (aside posts) in your area of interest or expertise.

You can’t be a thought leader without writing down your thoughts for others to read or follow!

Step Eleven
Join LinkedIn interest groups. And Contribute. My groups, for example, include:

Step Twelve
Change your LinkedIn URL to a custom address (or name). For example, my LinkedIn URL is AND NOT

  1. How to have a custom URL:
    Stay on you LinkedIn home page; at the top right-hand side, you’ll see “Edit public profile & URL”, click it.
  2. There you’ll see –

Edit URL
Personalize the URL for your profile.
You’ll see an edit icon (pencil-like). Then, you can edit your LinkedIn name and include your job title or prospective job title.

Doing this can help LinkedIn algorithm to optimise your address and allow recruiters to see you more frequently than if you never had a custom URL.
See the print screen (snipping tool) of what I just described below:

Did I Miss Any Core Parts?